Private diamond dealer · Downtown San Diego

A diamond should
feel like yours.

Loose diamonds, engagement rings, and custom ideas—considered one-to-one with Avi inside the San Diego Jewelers Exchange.

5.0 · 8 Google reviews
A loose diamond, tweezers, and a jeweler's loupe on a dark workbench

Inside the San Diego Jewelers Exchange
861 Sixth Avenue, downtown

A personal jeweler

You bring the idea.
Avi brings the eye.

Diamonds by Avi is a private dealership inside the San Diego Jewelers Exchange, where the work starts with a conversation.

Bring a sketch, a reference, a stone you already own, or a question you've been carrying around. You'll work directly with Avi—friendly, personable, and genuinely invested in getting the details right.

It is a quieter way to choose something meaningful: a slower pace, a direct conversation, and room for the idea to become clear.

Avi Diamond dealer
San Diego Jewelers Exchange
5.0Google rating
8Google reviews
Floor 1Jewelers Exchange

Ways to work together

Small practice.
Considered stones.

A personal approach to diamonds and fine jewelry—centered on the stone, the idea, and the person in front of him.

A loose round brilliant diamond on a dark reflective surface
01Loose diamonds

See the stone,
not just the grade.

See a diamond in person. Talk through cut, character, and the way it catches the light before you decide.

Ask Avi about a stone
A diamond solitaire ring resting on dark silk
02Engagement & bridal

The ring
starts with a feeling.

Start with a feeling, a reference, or a stone. Work through the setting and the details together, one step at a time.

Start a conversation
A diamond ring in warm candlelight on black silk
03Custom ideas

Bring the idea.
Make it personal.

Take your idea to Avi. A sketch, a photograph, or something you've only described out loud is a good place to begin.

Talk through an idea
A fine diamond pendant necklace on dark velvet
04Fine jewelry

For the everyday.
And the once-in-a-lifetime.

Necklaces, earrings, and considered pieces—chosen with the same personal attention as a diamond.

Ask about a piece

In their words

The word
around town.

5.0 8 Google reviews
Avi genuinely cares about his customers, and it shows in the way he treats you.
Google review
Best jeweler in town!
Menny Raichman · Google review
Avi is friendly, personable, and a pleasure to work with.
Google review
Read all 8 reviews on Google

Visit the exchange

Come see them
in the light.

Diamonds by Avi is on Floor 1 of the San Diego Jewelers Exchange, in downtown San Diego.

Call ahead to confirm hours and availability, then come see the stones in person.

Address 861 Sixth Ave #140
San Diego, CA 92101
Floor 1 · San Diego Jewelers Exchange
Today’s listed hours Open · Closes 5 PM Hours may vary—please call to confirm.
Phone (619) 929-4352 Tap to call Avi directly.
Diamonds by Avi · Floor 1

Downtown San Diego · Sixth Avenue

Call Avi(619) 929-4352 Directions